The sense of professionalism of media practitioners is more than ever needed in selling the image of the country.
The media is so paramount to make things well done. Each person is coming in to Cameroon for AFCON 2019, is coming in with an android phone or a camera. They will want a snap shot or a video of this or that angle of the country or of events unfolding to portray they too were in Cameroon. This therefore makes it factual that images of Cameroon will flood the internet. It will be a nightmare to sit back and watch a negative scene of the Cameroon people been broadcast on social media or in press organs of other countries.
As the fourth power that has the capability to build and destroy, it is high time the media in Cameroon puts back its differences of shooting on government affairs and focus on selling Cameroon to visitors. Issues related to image building must be tackled now. Media practitioners must be able to concert and see the hosting of the 2019 African Cups of Nation by Cameroon as an opportunity to make Cameroon home to more than a million persons. The contents of tabloids, radios, televisions online media programs should be a source of aggressive image building of the country. if one were to go by the number of media organs existing in the country and assuming that each media organ will focalize on selling and showcasing the wonders of Cameroon, then one will conclude that the deal of making Cameroon a place to be to many foreigners is a dream come true. A visitor browsing through his television set must be able to learn about the country Cameroon, its population, its relief, its culture and traditions that portrays it as Africa in miniature. They must be able to understand the administrative partition of the country, its bilingualism character and its role as the breadbasket of the Central African Sub region.
The bilingualism Cameroon enjoys is an added factor that must be amplified and portrayed to the international world. Its diversity in unity and peace, ideals promoted by the president of the Republic must serve as an asset to the country.
While the government is doing its best in building structures and impacting civic education, Cameroon Diasporas on their part must stop blackmailing. Home is home, and there is nowhere like home. Everybody is best when he or she is back home. So making Cameroon a comfortable home for all is everyone prime concern and business.